Global Privacy Platform:
Unified Privacy Signal Framework

Streamline privacy preference communication across digital advertising ecosystem

Address emerging global privacy standards with Clym's Global Privacy Platform (GPP) integration. Our solution automatically processes and communicates privacy preferences through the industry's evolving unified framework, facilitating compliance across multiple privacy regulations and advertising platforms.

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Understanding Global Privacy Platform requirements

Navigate the next generation of privacy signal standardization

Industry standardization

The Global Privacy Platform represents the advertising industry's effort to create a unified framework for communicating privacy preferences across different jurisdictions and platforms.

Multi-jurisdictional support

GPP consolidates various privacy signals including CCPA/CPRA (California), and other regional privacy requirements into a single technical framework.

Ecosystem adoption

Major advertising platforms, publishers, and technology providers are implementing GPP to streamline privacy compliance across the digital advertising supply chain.

Regulatory evolution

Privacy regulations continue expanding globally, requiring flexible frameworks that can accommodate new requirements without complete technical overhauls.

Intelligent signal orchestration

From diverse privacy requirements to unified communication

Key capabilities

Our solution provides comprehensive Global Privacy Platform implementation with automatic privacy signal generation and transmission.

Automatically generate GPP strings based on user location, applicable regulations, and consent preferences.

Support multiple privacy frameworks simultaneously through a single technical implementation.

Communicate privacy preferences to advertising partners, data processors, and measurement platforms.

Enable real-time preference updates and signal refresh across integrated systems.

Implementation approach

Our Global Privacy Platform implementation creates comprehensive privacy preference communication:

Automatically identify applicable privacy regulations based on user location and business profile.

Present appropriate consent interfaces for each applicable privacy framework.

Create GPP-compliant privacy strings that communicate preferences across all relevant frameworks.

Distribute privacy signals to advertising partners, analytics platforms, and data processors.

Enable users to modify privacy preferences and automatically update GPP signals across integrated systems.

This integrated approach supports comprehensive privacy compliance while maintaining operational efficiency across complex digital advertising ecosystems.

Flexible configuration

Customize your Global Privacy Platform implementation to match your specific regulatory environment and brand identity while maintaining comprehensive compliance alignment.

Tailor the appearance of consent interfaces to match your brand through:

Custom colors, fonts, and styling options
Branded consent widget design and positioning
Localized messaging and language preferences
Mobile-responsive interface optimization

Business benefits

Implementing Clym's Global Privacy Platform solution delivers tangible advantages beyond basic compliance:

Handle multiple privacy regulations through a single technical framework rather than managing separate implementations.

Accommodate new privacy regulations and requirements through the flexible GPP standard.

Support privacy preference communication across all major advertising and analytics platforms.

Reduce technical complexity while maintaining comprehensive privacy compliance across jurisdictions.

Adopt the privacy framework being standardized across the digital advertising industry.

^{Getting started}

Implementing Global Privacy Platform support is straightforward with our streamlined approach:

Review

Examine the pre-configured GPP settings based on your company's regulatory profile and advertising ecosystem integrations.

01

Configure

Customize privacy signal generation based on your specific compliance requirements.

02

Deploy

Add the Clym script to your website to activate Global Privacy Platform signal generation and distribution.

03

Related consents

Enhance your comprehensive privacy framework

VPPA compliance

Implement GPP alongside Video Privacy Protection Act requirements for comprehensive media privacy and advertising ecosystem coverage.

Discover VPPA consent

Global privacy control (GPC)

Address universal opt-out signals within the broader global privacy platform framework.

Explore GPC

Wiretapping consent

Implement specialized wiretapping consent mechanisms alongside Google Consent Mode for comprehensive session recording and analytics compliance.

Learn about wiretapping consent

Navigate 150+ Global Regulations
With Confidence

From GDPR to CCPA, ADA to WCAG, our comprehensive coverage supports compliance wherever your users are located.

Explore our regulation guides

Join thousands of businesses protecting their users and supporting regulatory requirements. Start by assessing your website compliance with data privacy and accessibility regulations across the globe.

Global Privacy Platform:
Unified Privacy Signal Framework

Understanding Global Privacy Platform requirements