IAB TCF 2.2:
European Advertising Consent Standard

Implement the official European framework for digital advertising consent

Address European advertising consent requirements with Clym's IAB Transparency & Consent Framework 2.2 integration. Our solution supports GDPR-aligned consent collection for digital advertising while maintaining seamless integration with the European advertising ecosystem.

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Understanding IAB TCF 2.2 requirements

Navigate the European standard for digital advertising consent

European privacy framework

IAB TCF 2.2 is the official European standard for obtaining and managing privacy-aligned consent in digital advertising.

Standardized implementation

TCF 2.2 provides unified technical specifications for consent collection across the European advertising ecosystem.

Vendor ecosystem integration

The framework enables consent sharing across hundreds of IAB-registered advertising technology vendors operating in Europe.

Legal purpose alignment

TCF 2.2 maps advertising activities to specific GDPR legal bases including consent, legitimate interest, and special purposes.

European advertising consent management

From basic privacy notices to privacy-aligned advertising consent

Key capabilities

Our solution provides complete IAB TCF 2.2 implementation designed specifically for European privacy requirements.

Present standardized consent management platforms (CMPs) that support IAB TCF 2.2 specifications for European users.

Handle consent for IAB-registered vendors operating in the European Economic Area through the official vendor list.

Collect consent and legitimate interest signals for specific advertising purposes as defined by European privacy requirements.

Generate and manage standardized Transparency & Consent strings for seamless European advertising integration.

Implementation approach

Our IAB TCF 2.2 integration creates a structured framework for European advertising consent:

Present consent interfaces that support both IAB technical specifications and European legal requirements.

Collect consent signals for advertising vendors registered with IAB Europe.

Handle both consent and legitimate interest signals as required by European privacy law.

Generate standard consent strings for European advertising platform integration.

Process consent updates, vendor changes, and privacy-aligned preference management.

This systematic approach supports European advertising consent requirements while maintaining advertising ecosystem integration.

Flexible configuration

Customize your IAB TCF 2.2 implementation to align with your brand and regional requirements.

Configure notification frameworks based on jurisdictional requirements:

IAB TCF notification activation by region
Alternative framework selection for non-TCF jurisdictions
ReadyCompliance^® suggestions based on company profile
Notice type optimization for your sector and industry

Tailor TCF interface presentation to match your brand:

Brand colors and typography
Language and terminology preferences
Visual presentation styling
Mobile and desktop optimization

Business benefits

Implementing Clym's IAB TCF 2.2 solution delivers tangible advantages for European advertising operations:

Address GDPR requirements for advertising consent through the official European industry framework.

Maintain programmatic advertising effectiveness while implementing proper European consent collection.

Align with the European advertising ecosystem through standardized consent collection and management.

Streamline privacy-aligned consent across multiple European advertising technology partners.

Benefit from IAB Europe's legal framework designed specifically for European privacy law compliance in advertising.

^{Getting started}

Implementing IAB TCF 2.2 is straightforward with ReadyCompliance^® guidance:

Review

Examine ReadyCompliance^® recommendations for IAB TCF activation based on your company profile.

01

Configure

Select jurisdictions for TCF implementation and customize branding to match your visual identity.

02

Deploy

Activate IAB TCF 2.2 consent collection integrated with your existing Clym compliance framework.

03

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